OUR STORY
The Strive Surfboards brand was founded in 2000 because one day an 11 year old grom rode his first wave and was hooked. It was fun. It was cool. It was all Jon Henderson could think about!
Strive is the perpetual continuation of that deep love for surfing. We are inspired to learn, to grow, to always improve so we can bring you the best boards. We build the boards that go on surf trips to far away dream worlds. We design the boards that paddle in early and get over the ledge on drops that seemed impossible. We create the boards that give us precious moments of sanity in a crazy world.
Strive Surfboards are proven from Jaws to Ruggles, RI; from Pipeline to Alabama Point Jetty; from Mavericks to Cornwall, UK; from Nazaré to Chiba, Japan; from Teahupo’o to San-O. We are proud to build boards for everyone, everywhere.
OUR COMMITMENT
Strive will continue to keep finding new ways to make all types surfing even more fun, while honoring surfing’s roots, style, spirit, culture and everything that makes surfing the coolest thing ever.
MEET YOUR SHAPER : Jon Henderson
I founded the Strive Surfboards brand because one day when I was 11 years old, my sister’s boyfriend let me tag along to the beach and borrow one of his boards. Most of us can clearly remember that moment when we first felt the stoke of riding a wave and we knew we were destined to be a surfer. For me it was the most profound awakening of my young life.
I was always making something (mostly a mess in dad’s garage) and I immediately started building all kinds of boards from whatever scrap materials I could find; skim boards, paipo’s, even a skateboard with a sail so I could ‘windsurf’ down my street. I was stoked, I wanted to try everything, and building the boards was as fulfilling as riding them.
Santa Cruz, California is home. It is a beautiful place with amazing waves and great surfers. Santa Cruz has a very rich tradition of great board builders, and it is humbling to find a place among them. I have also been lucky to travel the world making boards. I have built boards in 8 countries, on 4 continents. I spent 15 years working internationally as a designer and production manager for dozens of brands with production of 20,000+ boards per year, of all kinds of boards: Surfboards, Stand-Up Paddle boards (Race, Wave, Recreational), Prone Paddleboards, Wake Surfboards, Kite boards, even Bodyboards. Surfboards have always been my passion and primary focus, but I am so grateful to have learned about hydrodynamics, materials, design, structural engineering, and production processes from across such a wide spectrum of water craft.
I love surfing. I love surfboards.




MAKE SURFING MORE FUN. KEEP SURFING COOL.



































